For the second time ever, Pantone Color Institute has named 2 colors of the year.
The Pantone Color Institute has announced the Pantone Color of the Year 2021, and surprisingly it’s a duo: ultimate gray and illuminating.
“The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.”
Leatrice Eiseman, executive director of the Pantone Color Institute
The dual selection made by Pantone came as a response to the unprecedented year, and 2021 will arrive as the light at the end of the tunnel. But what’s the meaning behind Pantone’s 2021 colors?
According to Eiseman, Pantone 17-5104 Ultimate Grey is about strength and resilience. It is “emblematic of solid and dependable elements which are everlasting and provide a firm foundation”. On the other hand, the PANTONE 13-0647 Illuminating is “a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power”.
Regarding the emotional aspects, each color has specific purposes: gray is “the one that’s more supportive and solid, the practical foundation that we need, and the yellow is about hopefulness and sunshine and good cheer”, said Leatrice Eiseman, executive director of the institute, on an interview to Time.
Together, they intend to send a message of happiness and strength, giving some hope and courage to face the new year.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer”
Laurie Pressman, vice president of the Pantone Color Institute.
Breaking the norm, this is the first time an achromatic shade – gray – is selected, but not the first time that we have two hues as Pantone’s Color of the Year. In 2016, Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz, known as ‘Millennial Pink’, were the shades designated to dominate the interior design, fashion, beauty and design fields.
This marriage of color is already seen in the Spring/Summer 2021 collections of luxury fashion houses such as Prada, Jacquemus, Givenchy or Salvatore Ferragamo, and in the luxury furniture brands’ collection, such as Mezzo Collection or Aster.
Foto: Jacquemus Spring/Summer 2021 and Salvatore Ferragamo Spring/Summer 2021
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