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Béatrice Bortoloso

Meet the Web Marketing Specialist Béatrice Bortoloso on our quick interview section.

Can you please tell us more about you?
I am Béatrice Bortoloso and I am half Italian and half French: I was born in Italy but my mother is French, from Paris, where I spent a lot of time in my childhood and where there will always be a piece of my heart. I was always attracted by how brands communicate their values and convince their customers to choose them over the competitors. Hence, my academic and work paths involved the wide and mysterious world of Marketing and I am currently Web Marketing Specialist for the French market of Eurooo.

Let us know a little bit more of your work.
In my work, brands and users are the center of everything. Every communication strategy or marketing activity is created for our brands and clients in order to highlight all the characteristics of the companies that are present in our platform and their amazing, unique, products.
In my job, the one thing to keep in mind is the mission of Eurooo: to bring customers not only the best luxury furniture but also to provide a complete customized experience where the online aspects of the buying process are combined and mixed with the offline advantages such as personalization and consulting.

How did you find Private Label Group?
We came to know your brand in 2018, through international design exhibitions such as Salone del Mobile in Milan and Maison & Objet in Paris. The extraordinary beauty and sophistication of the furniture of Private Label Group draw our attention and made us fall in love with the creativity and elegance that distinguish your collections.

What do you think about the group and which brand do you like the most?
The central elements that define the design of the group are exactly what we value the most when we are looking for new brands: originality and uniqueness, timeless elegance and of course, the highest quality for the materials. Private label seems to have it all! The products are clearly the result of a great study and research in design and luxury and every piece of the catalogue has its own unique identity. That´s what we are constantly trying to provide to our customers.

What are your favourite pieces and why?
That´s a very difficult question more than one touched my sensibility. Personally, for the Private Label collection the pieces that literally made me fall in love with the group are the Lotus Center Table and the Moss Sideboard. Both have a very powerful character, especially the Lotus center table with its magnificent golden personality. I also would like to mention the Miller Sofa and the Retro Moryson Sideboard of the Mezzo Collection: the rounded and harmonious shapes combined by the soft colors and a touch of vintage design, give to these products dynamism and timeless talent.

We invite you to visit the Eurooo platform if you´re interested in discovering more about it.

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