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The Private Label Group was built under a dream of two seekers who believe that every creative mind must get recognition for breaking patterns and standards, for being bold by daring to think differently.
After two years since the beginning of this journey, Private Label is still committed to giving a new interpretation to the ancient Portuguese heritage on the manufacturing techniques. The legacy of more than 300 years of craftsmanship´s wise knowledge indicates the will to keep challenging creativity barriers and to set new trends.
The company is the result of the passion for design and, above all, the need to glorify the art of craftsmanship. It has been writing the history of the modern Portuguese craftsmanship and will continue to do it in the future.


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